Jessica Samara
Cruz Pineda
UX Developer & Data Architect
Equity-driven researcher and designer building worker and community-led tools through participatory methods and design, social psychology, language justice, and applied data.
ABOUT JESSIEJessica Samara Cruz Pineda works at the intersection of social psychology, labor justice, and technology design. At National COSH, she builds bilingual worker-facing tools and supports worker-led organizing across the United States. At New York University's Center for Conflict and Cooperation, she is a graduate researcher studying how group identity shapes behavior and collective action in virtual and in-person environments.
Across her work, she focuses on a recurring question: how do you design systems, tools, and apps that reflect the values and language of the communities they serve? She has partnered with grassroots leaders, students, and institutions across the U.S., Latin America, and Europe to build systems more just, accessible, and humane.
PHILOSOPHYI work on a single question across psychology, labor, and technology: whose language, whose lived experience, and whose group identity get encoded into the systems that increasingly shape work, learning, and public life? My research studies how group identity shapes collective decision-making. My practice builds bilingual, worker-led tools and language-justice infrastructure. The two halves answer to each other, fieldwork tells me what the research is missing, and research disciplines what the fieldwork can claim.
PLAYGROUNDS🔬 Research
🏛 Practice & Policy
✍🏽 Writing & Talks
🎓 Teaching & Mentorship
🤝 Work With Me
“As a child, I would always ask myself: How can I make this work better for people? Now, I get to transform the ordinary with extraordinary love by creating and designing new collective memories.”
- Jessie Cruz Pineda